About Us
Ontec SSI is a manufacturers' representative organization in the electronics industry that provides technical sales, marketing, applications engineering, and service support to customers and distributors.
We have been serving the Upstate New York market since 1975. In those 25 years, we have broadened the company to succeed in the rapidly changing market and industry. Since 1991, we have tripled our sales and grown the company. Today we are one of the premier manufacturers' representatives in Upstate New York representing some of the world's largest and most prestigious companies.
In 2002, we formed an alliance with Strategic Sales Inc. (SSI) of New Jersey to become Ontec SSI.
- Our Line Card (.pdf)
- General Presentation 2010 (.ppt)
Ontec SSI
2140 Penfield Road
Penfield, NY 14526
Phone: (585) 388-7870
Fax: (585) 388-7881
Web: ontecssi.com
Our Mission
In the continual change of the electronic industry, Upstate New York, and the sales profession in general, Ontec SSI is committed to serving our customers, suppliers, and distributors. Improvement in our organizational personnel and our business strategies guarantee success for this changing future. Our intellectual procedures, experienced employees, distribution management, in house FAE, supplier product offering, and knowledge of our customer base are all key ingredients to prosperity. The end result is a professional sales organization that adds value in all aspects of the sales process.
Staff
- Joe Bellanca
- President
- (585) 388-7870 x24
- Joe has been active in the electronics industry since 1974. Through the years his job experience has included: inside sales, outside sales, sales management, and GM of Schweber Electronics. In 1987, Joe invested in a representative firm for the Upstate NY marketplace and has continued on that path with Ontec SSI to date. His experience also includes direct supplier sales management.
- Carl Bellanca, Jr.
- Vice President
- (585) 388-7870 x25
- Carl has been with Ontec SSI since 1991. Carl has a Bachelor's of Science Degree in Business Management from Ithaca College. In addition, Carl completed CPMR program courses from Indiana University, and a marketing internship with the Walt Disney Company. Carl covers key accounts and developes company sales strategies.
- Adam Vitale
- Outside Sales Engineer
- (315) 729-8250
- Adam graduated from Clarkson University in engineering and management with a track in technical sales and marketing. He was Amphenol RF's Eastern Regional Marketing Manager before being promoted to Northeast Sales Maketing Manager. He grew the Northeast territory from $5 million to $8 million. He started with Ontec SSI in July 2009 and is now covering the Eastern Upstate New York territory.
- Renee Wheaton
- Inside Sales & Distribution Specialist
- (585) 388-7870 x22
- Renee has been in the electronics industry since 1995. Her experience includes purchasing, accounting, inside sales, and inside sales management. Renee has been with Ontec since 1997. Renee is responsible for weekly on-site distribution interface and key subcontractor account coverage.
- Car Bellanca, Sr.
- Office Manager
- (585) 388-7870 x23
- Carl Sr. has been in the electronic industry for the last 50 years. Carl spent all of his years in distribution until retirement in 1995 when he joined Ontec. Carl's experience in distribution has all been at the management level as either a GM or executive VP. His functions at Ontec SSI include sales/commissions reconciliation and company finances.
Contact Us
About Strategic Sales Inc.
Strategic Sales Inc. (SSI) was founded in 1988 by Peter Dignazio as a manufacturer's representative covering metro New York, New Jersey, and Eastern Pennsylvania geography. In August of 1996, Peter Dignazio sold a controlling interest in the company to Joe Florio.
Joe Florio was the president and founder of Vantage Electronic Components, a leading regional distributor of electronic components in the eastern United States. Mr. Florio sold Vantage to Bell Microproducts and left the company in 1996.
After leaving Vantage, Joe Florio decided to enter the manufacturer's representative business with the intent of building the premier manufacturer sales representative company. That process began with the purchase of SSI.
In January of 1997, SSI purchased Robert Electronic Sales (RES), a manufacturer sales representative for Maryland, Delaware, Virginia, the District of Columbia and eastern West Virginia. RES was formed in 1978 by Dave Roop and Neil Obert to cover the Mid Atlantic geography. Since its inception, RES has been a successful and profitable company as well as a leader within the Mid-Atlantic market.
In November of 1997, SSI formed an alliance with The Novus Group to form NovusSSI for the southeastern states of North Carolina, South Carolina, Alabama, Georgia, Mississippi and Tennessee. The Novus Group was started in 1983 by Peter Lami our of Huntsville, Alabama. It has also been a successful company and leader in the southeast geography since its inception.
In May of 2002, SSI formed an alliance with Ontec Electronics Marketing to form Ontec SSI serving Upstate New York. Ontec was formed in 1975, and is owned by Joe Bellanca and Carl Bellanca, Jr. out of Rochester, New York. The company has been recognized as one of the premiere sales representative companies in Upstate New York.
SSI is a company made up of four distinct organizations. Each operates as its own profit and loss center. Each has responsibility to recruit, develop retain the best sales and engineering talent in their geography. SSI operates as one entity in business methodology, sales tools and overhead. This approach enables SSI to maintain the aggressiveness of a small company coupled with the operating resource advantages of a larger company. It enables our principals to do business with one entity for a large geography from Upstate New York through Alabama.
SSI Contact Info
Strategic Sales, Inc.
97 Lackawanna Ave.
Totowa, NJ 07512
Phone: (973) 237-9440
Fax: (973) 237-9445
Web: strategic-sales.com